Remember: These come from trees

>Testing shows a “These Come From Trees” sticker on a paper towel dispenser reduces paper towel consumption by ~15%

Pretty impressive for a sticker. And the right way to do activism. Encourage good behavior in the Big Guys (business owners) by offering to save them a few hundred bucks worth of paper towels every year. Meantime you give the potentially moral schlub a little reminder to see if you can get some better behavior.

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Written on March 3, 2007