DRM: 0, Music Industry: 0, iTunes: 101

Apparently market forces are making DRM passé. By locking down iTunes store purchases, Apple’s managed to maintain a stranglehold on its customers and a dominant position to negotiate contracts with music providers. Nice job, Music Industry!

> “The record companies don’t like dealing with Apple, because Apple is in a position where it can dictate the economic terms and dictate the business models,” says [Bill Rosenblatt, DRM specialist]. “What’s going to draw people away from iTunes? One answer is to get rid of DRM.”

And, furthermore, Mr. Rosenblatt says DRM has no effect whatsoever on reducing piracy. As if that wasn’t obvious from the start.

You gotta love it when the free market works the way it’s supposed to.

From The Guardian

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Written on May 15, 2008