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iTunes

Quick Tip: How to Figure Out if You've Already Purchased an App from iTunes

The iTunes App Store will let you re-download an application that you've already purchased. What it does not do, is let you see in advance whether you're going to be charged for it. If you make a mistake, you'll end up purchasing an app that you thought you were downloading for free!

The work-around is simple, but not obvious: Click on "Write a Review" on the app's listing. You can only write a review if you've already purchased the app!

Hope that saves you some money! Thanks to Jmalley on the Whirlpool.net.au forums for this great trick!

iPhone Users Aren't Cheapskates

I keep hearing developers complain that "iPhone users are cheapskates who won't pay for a quality application."


Most iPhone users have spent over $200 and around $100/month for a telephone. Why can't you sell a high tech piece of software to someone with a $1,500/year gadget habit?

My guess: They're too distracted by all the cheap/free gadgets they can get. If what they want is the gadget, and not productivity, that may be very hard to break through.

At the same time, there are app users like me who are more than willing to shell out for a quality piece of software. I use Jaadu VNC almost every day, and was happy to pay $25 for trouble free VNC, even though there were cheap remote control and free VNC clients available. Likewise, I paid plenty for OmniFocus on the iPhone, and for the desktop as well. I get more than $100 worth of productivity from it.

In both cases, I had a recommendation from a trusted source. OmniFocus was built by one of my favorite software houses, and was recommended by many people I'd met while exploring Kinkless GTD. Jaadu was recommended by my geek-buddy, Aaron.

Again, it's marketing outside of the app store. What does it take for your app to get that precious recommendation?

Your iPhone App is a 99¢ Lawnmower

Vlasic, one of the world's top pickle producers, delivered a top selling item to Walmart -- a gallon of pickles for about $3. It was huge, Walmart shoppers went pickle crazy, and bought them by, well, the gallon. The only problem was that the gallon jugs of brine were only minimally profitable -- picklers make their real money on cut and prepared pickles. But Walmart and Vlasic were caught up in the pickle-fever, and Vlasic ignored the shrinking margins as their business shifted from premium gherkins to dime-a-dozen salted cucumbers. Finally, Walmart's continued pressure to lower the cost of a gallon of pickles, and the total loss of more profitable business, forced Vlasic into bankruptcy.

Simplicity Manufacturing, a premium lawnmower manufacturer, was offered the opportunity to become Walmart's house brand of lawnmowers, guaranteeing millions of sales. But that would have watered down Simplicity, forced them to lower their standards, and to reduce their profit margins. Ultimately, they said "no," and continue selling high priced and high quality lawnmowers today. They haven't filed for Chapter 11.

Your iPhone application is a shiny red lawnmower, and you're selling it for 99¢ a gallon.

It would be flattering to call the App Store Walmart on Black Friday. Sure, it generates a ton of traffic, but that traffic is a bunch of sweaty bargain hunters digging through endless shelves of games and applications, guided by $1 flashlight applications, haphazard search and vague and untrustworthy reviews. It's a great place to sell if you're willing to sell your app at the absolute lowest possible price (quality be damned!), and be in cutthroat competition with the next guy who can give the Walton family some pickles for half a cent less per gallon. Unless you're as good at the low price game as Walmart, you'll be in a race to the bottom.

Remember Simplicity and their shiny red lawnmowers? Not only are they unavailable at Walmart, they're also nowhere to be found on Amazon, or at Sears, or most anywhere else. They're sold exclusively through certified dealers, each of which is equipped to be a full service support shop for the mower. There are two such dealers within 100 miles of my house. But that's all right, because if I'm going to spend over three grand on a lawnmower, I'm happy to make the trip.

You've got this great application that's well worth a premium price. Why are you trying to draw people in who are window shopping at Walmart's app store? It's time to to quit bitching and build your dealer network.

Start with your own storefront -- make it a killer website with the sort of depth and trustworthiness that makes people happy to shell out a thousand bucks to upgrade their copy ofAdobe Creative Suite. Heck, make ten killer websites, each targeted at a specific market segment or use for your app. Or give away a thousand copies of your app as coupons in MacHeist-like promotions to get the word out. Put a quarter of your money into advertising and search marketing. Get endorsements from the people in your very particular market niche telling other enthusiasts and professionals how critical your app is to their lives. And keep investing in quality, design, and support, the last thing you can afford is customers who feel cheated. 

Yes, this costs money, and time, and has huge risks. Welcome to the world of business. And seriously, what's the alternative...?

Pickles, that's what.

DRM: 0, Music Industry: 0, iTunes: 101

Apparently market forces are making DRM passé. By locking down iTunes store purchases, Apple’s managed to maintain a stranglehold on its customers and a dominant position to negotiate contracts with music providers. Nice job, Music Industry!

> “The record companies don’t like dealing with Apple, because Apple is in a position where it can dictate the economic terms and dictate the business models,” says [Bill Rosenblatt, DRM specialist]. “What’s going to draw people away from iTunes? One answer is to get rid of DRM.”

And, furthermore, Mr. Rosenblatt says DRM has no effect whatsoever on reducing piracy. As if that wasn’t obvious from the start.

You gotta love it when the free market works the way it’s supposed to.

From The Guardian

Get your iTunes library into shape

Despite all the crabby things I say about iTunes, I use it every day, and there’s a lot to like about it.

For example, iTunes offers some amazing ways to organize your music. You can rate it, you can build up albums, browse by cover art, and even create smart folders based on the year the tune was released or by the beats-per-minute of the song.

That’s great, provided that you have a team of data entry personnel getting all that metadata up to date, scanning Amazon.com for album art, and listening to your various mislabeled tracks to figure out what song it is and add the appropriate information in iTunes. But otherwise, you generally end up with some smart folders that track about half a dozen of your songs, and you kind of give up on the rest.

But hey, isn’t that what computers are for? Shouldn’t your Mac be able to handle all that tedious work for you? And for those tasks that it can’t do by itself (rating songs, for example, is an inherently personal task), can’t it make it easier for you to take care of it?

But if that were possible, wouldn’t Apple have built in into iTunes for you?

Apparently they didn’t (at least not all the way), so here’s a handful of utilities that will help you get your iTunes library into shape, and make the most of what you’ve got in there.

ID3 Tags

ID3 tags are all those funny little bits of information about your MP3 files. Things like artist, album, the name of the song, the track number, and even the beats-per-minute are stored in these extensive tags. So what’s a person to do to get them all updated?

Well, first you’ll want to check out iEatBrainz, a client for the MusicBrainz database. This program will analyze what your MP3 file sounds like and then suggest songs that it might be. It works remarkably well, and is just the thing for finding the information for that one track that’s just named “track1” that you love listening to, but don’t know the artist. (If you were alive during Napster’s heyday, you’ve got a lot of these files.)

For the rest of your files that are just missing proper tags, take a look at MP3 ID3X. This is a wonderful little utility that lets you batch tag your files, much faster and more powerfully than selecting more than one file in iTunes. Best of all, MP3 ID3X will let you tag files based on fragments of their file name, or based on the folder that they’re in. So if you have some untagged files in, say, a “Depeche Mode” folder, it can figure out that they should all have “Depeche Mode” as the artist. Nifty.

Cover Art and Ratings

What do cover art and ratings have in common? Well, these utilities all cover both.

iTunes can grab cover art from the iTunes store, which is awful nice, but there’s a lot of stuff that just can’t be found in the store. These utilities can grab album art from other sources, such as Amazon.com, or Google’s image search to help fill out your library.

Album Art Widget is a nicely put together Dashboard widget that grabs album art, and also lets you rate your songs while they play. If you want a little more power, you can install Yahoo Widget Manager (formerly Konfabulator) and pick up the iTunes Companion widget, which does everything Album Art does, and can also grab lyrics from the web and add them to your songs. Both of these widgets also let you control iTunes (play, pause, forward, back, etc.).

Another application, in the same vein, is Clutter. Clutter not only grabs album art, but also lets you clutter up your desktop with virtual CD covers, which you can use to play any of your songs. Not as tidy as iTunes’ new CoverFlow feature, but for some folks, it’s just the ticket.

But my favorite of all these utilities is the all-purpose iTunes helper, GimmeSomeTune. This program’s a bit hard to describe, since it does so much, but basically it adds a menu control which can control iTunes from anywhere (like the widgets), and pops up a little bezel-style window every time a new track plays, showing some info (user configurable) about the track. It can automatically grab album art, rate songs, and do all kinds of other things, plus it lets you bind keyboard commands to all of these controls.

Basically, it lets you control iTunes to the Nth degree, whether or not iTunes is open.

Taking it to the Next Level

So now you’ve got a nice customized iTunes controller, album art everywhere, and your metadata and ratings are all up to date. What’s next?

Well, first let’s get your tracks all set at the same volume. Yeah, iTunes has its “sound check” feature which kind of does that, but there’s a little program called iVolume which does a heck of a lot better. It’ll scan your library and set all your songs perfectly to the right volume, even taking into account album groupings (since albums tend to mixed at the same volume).

Then you might want to create a nice mix for, say, working out, and another for a mellow evening with the significant other. Say hello to a new beta app, Tangerine, which does an amazing trick: It tells you how peppy each of your songs is.

Peppy?

Well yeah. It tells you the beats-per-minute and beat intensity of all your tracks. So when you want a throbbing fast beat for working out, grab your high speed, high intensity music. For that romantic night, you’ll want something close to the opposite. (And then maybe a nice beat as a nightcap.)

Very cool trick, and it’s an amazingly effective way to put together a playlist.

Finally, if you want some more music, there’s a handful of ways to get recommendations. Check out Goombah, Mobster or TuneBounce, all of which promise to introduce you to more music that you’ll like.

So check out these utilities. Most are free, and those which cost money are quite inexpensive. Every one promises to make your iTunes experience richer and more satisfying.

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