Nik's Blog

Geekery, witty insights, software (of dubious quality) and more!

Biz

Business and entrepreneurship

Why You're All Wrong About the Insurance Debate!

I’ve always kept this blog as something of a geek-only site, but the current situation with the insurance overhaul is driving me nuts. The government is being accused of death panels, care rationing, raising our taxes, and more – even though these are EXACTLY the same things our private insurers are ALREADY DOING! So I’m taking my own little stand and sharing my thoughts with both of my readers.

First, the basics:

Insurance companies are funded by member premiums and investments that increase the value of the banked premium fees. (And private investment, but let’s leave that out for now) The insurance company is profitable provided that it earns more money from these two revenue streams than it has to pay out to pay back medical providers, and cover its overhead costs.

There are three major points of risk here:

Medical cost increases: If the cost of health care rises too much, the insurance company’s profit will decline accordingly.

Unexpectedly high pay-outs: If the overall payout for member medical bills is higher than expected, it will eat into the insurance company’s cash pool, and force them to cash out longer term investments, which can get expensive fast.

Investment Losses: Insurance companies rely HEAVILY on the revenue they earn from their various investments. If those investments sour, it’s a short ride to bankruptcy.

Are we good on the basics, here? Okay, now let’s look at how an insurance company manages those risks, and how those would affect the proposed public insurance plan, and see which has the most advantages:

Aggregated risk: By taking on lots of subscribers, insurance companies aggregate risk and create a hedge against extraordinary payouts. While a few subscribers may have large medical bills that exceed what they’ve paid in, other subscribers subsidize this care through their own premiums, since they pay in more than the insurer has to pay out. The public option would work in the same way, with members paying the premiums. (And, it’s worthwhile to note that this is the same way taxes, social security, medicare, medicaid, pension plans and many other public and private institutions are run – there’s nothing new here).

WINNER: To-be-determined. Whichever insurerer has the most members will have the greatest degree of risk aggregation. If the Republicans are right, and the public plan ends up taking over the insurance business, then the public plan will be the big winner.

Negotiated Pricing: Insurance companies negotiate fixed rates for various medical procedures. This is why your “out of network” coverage is costlier than “in network” coverage among physicians that have agreed to these pricing agreements. The government already does this in its medicare and medicaid programs, and would continue to do so with a public plan. Doctors, as always, will be free to not join a given insurance network, probably including the public plan (they can not join medicaid/care if they wish), so there’s no real strong-arm tactics there.

WINNER: Tie.

Rationing care: Insurance companies often place restrictions on what care is covered for any particular subscriber. Some plans, for example, don’t cover maternity care, others require physicians to only use certain procedures, even if there are comparable treatments available, and many (most?) plans restrict subscribers to generic drugs. These restrictions sometimes conflict with the physicians’ recommendations, and we may infer from this that it conflicts with the patients’ best interests. There is no reason to believe that the public option will be any different in this regard.

WINNER: Tie.

Death panels: Okay, it’s an absurd term, but I couldn’t resist. Insurance companies avoid paying out excessive amounts by dropping subscribers with or without cause, and/or refusing to cover new subscribers who have pre-existing conditions. And, as above, they may also refuse necessary treatments to extend or save the lives of gravely ill/injured subscribers. The public plan would not be permitted to drop a subscriber nor deny coverage due to pre-existing conditions or long-term care needs.

WINNER: Public option, as it will provide care indiscriminately.

Higher premiums: Charge more at the door, and you have more money for paying out, investing, and giving bonuses to the CEO. (Cheap shot, sorry) Since the public plan won’t have the option of denying care to really sick people, it may actually end up costing MORE than an equivalent private plan. On the other hand, since it’s not-for-profit and won’t be paying equivalent salaries or shareholder dividends, it will have a higher share of the premiums to cover costs. Of course, the more you pay, the better coverage you get, so we really need to know the structure of all the involved plans before we can judge.

WINNER: To be determined. Quite possibly a tie.

Higher taxes: Two things, here: First, higher premiums may as well be higher taxes, it’s money out of your pocket either way. You’re already paying higher premiums because your insurance company has to pay the physician’s higher prices since the physician is providing service to uninsured people who will never pay their bills. (See how many people at the ER have less-than-emergency conditions, but are still get $100 tubes of Neosporin). The same will be true of the public plan.

Taxes come in directly if the public plan can’t cover its tab, then we might have to shore it up with tax money – which may be drawn from other programs, rather than a direct hit at your pocketbook.

Of course, we ALREADY subsidize our private insurance through taxes, so what does it matter? Not only do we pay interest (funded with taxes – yay!) on the treasury bonds insurers invest in, but you may have noticed that we recently paid out a pretty hefty sum of money to the banks holding these investments and a huge portion of that money went directly to insurance companies. AIG got nearly $200 BILLION from us taxpayers!!! As for the public plan, well, it’s supposed to be self-funding, but it will also invest money (by lending government bonds, among other things) to fund itself, so it will be victim to the same market forces.

WINNER: Let’s call it a tie. What’s a few hundred billion dollars between friends?

Consumer choice: Yep, insurance companies benefit GREATLY from consumer choice! How? Well, if you have employer-paid insurance, you get to choose WHATEVER PLAN YOUR EMPLOYER OFFERS! Hooray! Want to pick a physician? You get to pick WHICHEVER PHYSICIAN YOUR INSURANCE COMPANY PICKS FOR YOU! Hooray! Looking for private insurance as an individual? Congratulations, you can ONLY receive highly restricted, minimal coverage plans, unless you shit solid gold bricks and eat platinum covered Wheaties for breakfast every morning. That’s right, REGULAR MARKET FORCES DO NOT APPLY IN THE INSURANCE INDUSTRY! Well, at least not in the sense of consumer choice. Consumers have, effectively, NO CHOICE WHATSOEVER.

The public plan, on the other hand, will publicize everything it does and be answerable directly to The People and their government representatives. It may be just as restrictive and shitty as any other plan, and it might only be a plan of last resort for people who can’t get anything better. So I wouldn’t be too worried that it’ll create anything approaching a free and competitive market.

WINNER: I’d say the public plan is the winner, but there’s no reason to believe that it will be a good plan, or that it won’t screw its subscribers just as much as the private plans.

In conclusion, as consumers, we’re fucked.

Insurance is a very high stakes game of roulette for the companies involved, and even higher stakes for individuals. Everybody’s hoping that they pay out less than they get in return.

Insurance companies have the advantage in these games, with multiple sources of income and the ability to aggregate risk and reward across a huge scale. You, on the other hand, have your own health and money to gamble with. The odds are that you’re better off paying out of pocket, because MOST insurance subscribers pay more than they get in return – that’s how the insurance companies stay in business, after all. But then, statistics only apply to the population, not to the individual. You wouldn’t dare aggregate your risk by letting your daughter die of lukemia so that you can afford to pay for your wife’s heart surgery.

When I got laid off many months ago, I investigated private insurance, and learned that it was out of the question to cover me, due to pre-existing conditions, and my family’s plans to have another child would need to be put on hold, because I couldn’t get maternity coverage at ANY price. I’m, thankfully, employed and covered by my employer’s insurance plan. But those premiums just went up by more than $500/month, and I have no control over whether they’ll go higher.

Did I mention that I’m also paying to cover the losses our various insurance companies took? Yeah, they did get into the pick-who-gets-to-live question, and our lovely government has a public option to insure the insurers and the companies that hold their investments. Apparently they’re Too Big to Fail, even if I’m Too Little to Insure on my own dime. So I’m really looking forward to paying taxes on all that bailout money and watching inflation soar over the rest of my lifetime.

Is the public plan a panacea? Not hardly. Fully socialized insurance would provide some benefit in greater risk aggregation, and the removal of the profit motive. But, then, it may also just go bankrupt, as Canada’s public health system nearly did, or provide terrible coverage. At least in a competitive market I have a choice, right?

No, I don’t. Neither do you.

I probably got a lot of this wrong, so please sound off in the comments and let me know why I’m misguided, stupid, or a communist.

iPhone Users Aren't Cheapskates

I keep hearing developers complain that "iPhone users are cheapskates who won't pay for a quality application."


Most iPhone users have spent over $200 and around $100/month for a telephone. Why can't you sell a high tech piece of software to someone with a $1,500/year gadget habit?

My guess: They're too distracted by all the cheap/free gadgets they can get. If what they want is the gadget, and not productivity, that may be very hard to break through.

At the same time, there are app users like me who are more than willing to shell out for a quality piece of software. I use Jaadu VNC almost every day, and was happy to pay $25 for trouble free VNC, even though there were cheap remote control and free VNC clients available. Likewise, I paid plenty for OmniFocus on the iPhone, and for the desktop as well. I get more than $100 worth of productivity from it.

In both cases, I had a recommendation from a trusted source. OmniFocus was built by one of my favorite software houses, and was recommended by many people I'd met while exploring Kinkless GTD. Jaadu was recommended by my geek-buddy, Aaron.

Again, it's marketing outside of the app store. What does it take for your app to get that precious recommendation?

Your iPhone App is a 99¢ Lawnmower

Vlasic, one of the world's top pickle producers, delivered a top selling item to Walmart -- a gallon of pickles for about $3. It was huge, Walmart shoppers went pickle crazy, and bought them by, well, the gallon. The only problem was that the gallon jugs of brine were only minimally profitable -- picklers make their real money on cut and prepared pickles. But Walmart and Vlasic were caught up in the pickle-fever, and Vlasic ignored the shrinking margins as their business shifted from premium gherkins to dime-a-dozen salted cucumbers. Finally, Walmart's continued pressure to lower the cost of a gallon of pickles, and the total loss of more profitable business, forced Vlasic into bankruptcy.

Simplicity Manufacturing, a premium lawnmower manufacturer, was offered the opportunity to become Walmart's house brand of lawnmowers, guaranteeing millions of sales. But that would have watered down Simplicity, forced them to lower their standards, and to reduce their profit margins. Ultimately, they said "no," and continue selling high priced and high quality lawnmowers today. They haven't filed for Chapter 11.

Your iPhone application is a shiny red lawnmower, and you're selling it for 99¢ a gallon.

It would be flattering to call the App Store Walmart on Black Friday. Sure, it generates a ton of traffic, but that traffic is a bunch of sweaty bargain hunters digging through endless shelves of games and applications, guided by $1 flashlight applications, haphazard search and vague and untrustworthy reviews. It's a great place to sell if you're willing to sell your app at the absolute lowest possible price (quality be damned!), and be in cutthroat competition with the next guy who can give the Walton family some pickles for half a cent less per gallon. Unless you're as good at the low price game as Walmart, you'll be in a race to the bottom.

Remember Simplicity and their shiny red lawnmowers? Not only are they unavailable at Walmart, they're also nowhere to be found on Amazon, or at Sears, or most anywhere else. They're sold exclusively through certified dealers, each of which is equipped to be a full service support shop for the mower. There are two such dealers within 100 miles of my house. But that's all right, because if I'm going to spend over three grand on a lawnmower, I'm happy to make the trip.

You've got this great application that's well worth a premium price. Why are you trying to draw people in who are window shopping at Walmart's app store? It's time to to quit bitching and build your dealer network.

Start with your own storefront -- make it a killer website with the sort of depth and trustworthiness that makes people happy to shell out a thousand bucks to upgrade their copy ofAdobe Creative Suite. Heck, make ten killer websites, each targeted at a specific market segment or use for your app. Or give away a thousand copies of your app as coupons in MacHeist-like promotions to get the word out. Put a quarter of your money into advertising and search marketing. Get endorsements from the people in your very particular market niche telling other enthusiasts and professionals how critical your app is to their lives. And keep investing in quality, design, and support, the last thing you can afford is customers who feel cheated. 

Yes, this costs money, and time, and has huge risks. Welcome to the world of business. And seriously, what's the alternative...?

Pickles, that's what.

Who says print is dead?

Well, I may be leaving Penton just in time. On-demand printing has hit the publishing business. Hello, MagCloud.

Or then again, maybe not. A single issue of Windows IT Pro, published via MagCloud, would cost a subscriber $18.20! (84 pages, including front/back cover, at 20¢ per page and $1.40 shipping) And that’s with no markup/profit for the publisher.

Still, it’s a full color magazine, printed on an HP Indigo, so it is probably quite high quality. Full color, and I’m guessing that it’s printed on better paper than the toilet paper most magazines are printed on these days. (We can’t all be National Geographic)

Could be just the ticket for a quarterly journal or other high value publication. But for the low-budget ‘zine-type publisher, you’re still better off investing in a copy machine and a saddle stapler.

Community and Independent Developers

This morning, I posted an article that was highly critical of Matthew Drayton’s management of the Interarchy file transfer application since he, as Nolobe, purchased it from the original developer. Specifically, I was frustrated with the lack of communication and shutting of communication channels between the big 9.0 release and the much-needed 9.01 bug fix which just came out.

Only a few hours after I posted this article, Matthew contacted me to apologize for the release and also to explain the circumstances which made a timely release of 9.01 impossible. As my criticism was both public and unjustified, I’ll apologize here, publicly, for this criticism. I have also unpublished that article.

However, beyond the specific criticism, it does demonstrate the importance of maintaining open communication with your customers. While most customers respond favorably to open communication, I think it’s especially important for small and independent companies, including independent software developers. This is probably even more important for independent developers who sell exclusively online, since their customers are much more likely to be part of the blogging/forum posting/twittering crowd.

People who purchase from independent developers act like grass roots supporters of a political campaign. Whether or not it’s justified, they feel that they are on a first-name basis with their favorite software’s developer, and they tend to especially watch new products from the same company.

This relationship is based on trust and communication. Those developers who actively maintain blogs, participate in forums, or who simply email quickly and responsively to requests can generate very passionate users. (Even if their software isn’t terribly high quality!)

Of course, those supporting customers come to count on this open communication. If it breaks down, it can leave customers feeling abandoned, and make them lose faith in the developer and their software. It can cause them to cease upgrading or even to defect to other programs. And, of course, there’s the beatings that an unresponsive developer can face on forums such as VersionTracker and MacUpdate.

What some developers overlook (and, again, I am not picking on Matthew here) is that this intimacy is a two way street. Just as the open communication helps users learn to use their software better, it is also a fantastic tool for priming the market for new updates and new products. And, perhaps even more importantly, it creates opportunities for the developer to get their users’ aid when they need it. Whether that’s a request for patience on an overdue update, advice on where to move web hosting to, or to gather a group of volunteer beta testers or even contributors. (documentation wiki, anyone?)

When Nolobe went “dark,” and stopped posting to blogs and pulled its forums, I lost confidence in the company and the software. I hadn’t upgraded to Interarchy 9 and was still using 8 until a less buggy version was available. Even though the developer was doing his utmost to get that 9.01 update out the door, it took a few months.

In the grand scheme of things, that isn’t much.

On the other hand, I’ve been using Interarchy (well, Anarchie and then Interarchy) for more than ten years. Seeing it change owners and then become unreliable on the next update is something else entirely.

Should Matthew have posted, at a minimum, a blog entry saying “It’ll come out later, please be patient?” It couldn’t have hurt. When a favorite restaurant is closed, you at least expect a sign saying when they’ll be open again – whether that’s tomorrow morning and you just caught them outside of business hours, or if it’s in a few weeks while they renovate.

Sometimes a person doesn’t even have the time or energy to even do that much. But for the users, the faithful supporters of a business, that note can mean everything.

Want proof? I just purchased the Interarchy 9 upgrade I’d been holding off on.

I didn’t buy it by way of apology for my undue critique. I bought it for two reasons: It fixed the bugs that made me hold off on the upgrade in the first place; and Matthew’s prompt and charitable email, even after my harsh criticism of Matthew himself – not just his software or his company. This email restored my faith in Matthew and Nolobe as stewards of one my mainstay programs. After all, what could be more personal and intimate than that personal email?

Pages

Subscribe to RSS - Biz

@inik

inik: RT @chartier: Georgia house democrats introduce a state ban on vasectomies for men. Fantastic: http://t.co/XIoyVv1P >
inik: RT @eshanfelt: New Google glasses by end of the year ... cool, yet somehow disturbing at the same time. #want http://t.co/MR4fLsdZ >
inik: In the next Dan Brown novel, a secret scroll is ultimately found under the 2-year-old's booster seat, covered with creamed spinach. #mylife >
inik: @dcurtis @dcurtisfeed Retweet, please. >
inik: RT @Cabel: The Internet is rough on organized religion, but thanks to churches (that rent steeples to carriers) we all have better cell ... >

Google+

I love Seth's quote at the top. I think that's my new motto.. ; )

Powered by Plu.sr
>
Griping about OS X Lion? Here's two nifty tools that replace a variety of poorly supported third party tools: Command-line and Automator access to video and audio conversion. Super easy to use, and very flexible and supports any format that Quicktime can encode/decode. (So Perian is a must-install if you want to handle DivX/3viX, etc.)

Yes, ffmpeg, Handbrake and...
>
Fix Google Reader's horrible new interface with this user script! Now it fits nicely on my MacBook's small screen. >
Happy 11/11/11 11:11:11! >
What makes this ad awesome is not the true-to-life irony, because the idea is hardly innovative, but rather the excellent execution. Reminds me a bit of that excellent Nutri-Grain spec commercial. Quick delivery, good actors, hit all the high notes. Love it. >