web design

Nik's Picks: Find the perfect color with kuler

Adobe has a free web-based application out called Kuler.

In a nutshell, Kuler is a color picker that helps you design a color scheme of complimentary colors. It lets you start with a base color, and will generate a family of related colors based on some simple rules (whether you want a high contrast or low contrast color scheme, for example). Any of the automatically generated colors can be overridden as well, should you happen to want to.

Where Kuler really shines, however, is in the community around it. You can publish and share and browse other designers’ color schemes. You can rate the schemes you browse, and the best and most popular ones naturally rise to the top.

Web optimization made easy (sort of)

A very, very, interesting new product from Google just launched: Google Website Optimizer

They boast that it can perform multivariate tests of landing page content in order to increase website conversions. In non-marketer speak, that means that you can send people to different versions of your website’s landing page, each with a different mix of text and graphics. You can then track whether or not you got a purchase/registration/subscription from each person who landed, and thus quantify the added benefit of each different combination of web page pieces.

I have disabled comments due to an overwhelming amount of comment spam, that I cannot seem to stop, no matter how hard I try.

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